Our Story

House of Beauté Atout (HOBA) is an independent boutique salon suite company serving the Uptown Minneapolis community. As an independently owned salon-spa, HOBA offers flexible leases, large customizable suites and an opportunity to build the HOBA community of elite beauty and wellness professionals.

No other luxury salon suite company allows beauty professionals to own their own space to the extent that we do. Come in and see all we have to offer here at HOBA by filling out our contact form!

About the Founder

Raised in Chicago, Gloria Freeman moved to Minneapolis when she was 19. She is an award-winning entrepreneur, with over 25 years of leadership experience. When Gloria received her esthetician license from the Aveda Institute in 1990s, she had a dream of starting her own beauty and wellness business. But life had other plans and she deferred her dream to start an organization serving our community’s most vulnerable people. As her community-based business succeeded, the dream of starting a beauty and wellness business lingered in the back of her mind. Gloria recently seized the opportunity to launch House of Beaute Atout (HOBA) with the intent of marrying her entrepreneurial success with her passion for selfcare and caring for others. Through HOBA, Gloria seeks to support the growth of small businesses while helping them build a legacy of generational wealth.   

"Don't sit down and wait for the opportunities to come.
Get up and make them"

- Madam C.J. Walker

Your Business,
Our Space

Make your passion a reality. Sign up today to tour a suite.
Imagine More You

As an independent boutique salon, HOBA offers flexibility not always found in a chain salon suite company. As a salon suite owner at HOBA, you get to take part in building the vision of the HOBA community. HOBA is all about supporting you in doing YOU – from flexible short- and long-term leases, to 24-hour access and having the freedom to design a suite that reflects your unique style and creativity. Ask for what you need and we will do our best to accommodate you. Book a tour to learn more.